Vicsal Development Corporation (VICSAL), is a private family corporation primarily engaged in the retail business. It owns and operates a chain of department stores and supermarkets popularly known as Metro.
Incorporated in 1981, Metro opened its first department store and supermarket in 1982. Its inception was through the vision of the late Sir Victor Gaisano, a seasoned retailer and one of the revered members of the Gaisano family. The Gaisanos owned and managed the former White Gold Department Store, the first department store and supermarket business in Cebu. White Gold lasted for 30 years and became the largest of its kind since its establishment in 1949. With the help of his wife, Sally Gaisano, and four children — Margaret, Jack, Edward and Frank, Victor Gaisano envisioned a department store and supermarket that will offer quality and a variety of merchandise in a friendly atmosphere and at prices that are highly competitive and reasonable. Metro’s business operations were shaped and influenced by the combined experiences of the Gaisano family in the retail industry. It has an aggressive advertising and promotion strategy which calls for constant visibility in print, radio and television throughout the years. It enjoys the patronage of all types of customers and is the leading retail store in Cebu.
Metro’s vision is to become a world-class retail store and enjoy the process of attaining it. Its mission is to provide quality environment, quality service, and to be responsive to customers’ needs in the highest current standard. Metro was built firmly on the philosophy of customer centeredness.
Today, Metro is known for its comfortable and friendly outlets that offer a wide assortment of fresh and quality products at reasonable prices. Their retail activities typically range from supermarket operations, department store operations, appliances, fine jewelry, pharmacy, fast food outlets, bakeshops, coffee shops, photocopying, framing, embroidery and gift wrapping services.
Through a series of expansions and partnerships with Ayala Land Inc. and other major developers, it now operates 7 retail outlets, located in the city of Cebu with two, Mandaue, Legazpi, Lucena, Bonifacio Global City, Taguig City and Angeles City, Pampanga. All Metro Department Stores and Supermarkets are located inside multi-level store buildings
For more details, please visit http://www.metro.com.ph/profile.html
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