When you walk by a shopping or a grocery store, you typically see eye-catching signs in the front windows or you may also see brochures and coupons at the register that encourage you to return to the store and buy again. All these are works of merchandisers.
Nature of Work: A merchandiser is a person with expert retail marketing and promotional skills of products. His job includes helping the customer by offering the latest product and catching the client’s interest to buy the product. The role of a merchandiser may differ from firm to firm, depending on the type of business the firm is associated with.
As a merchandiser, your tasks would include:
Visiting suppliers and manufacturers
Analyzing sales information
Negotiating prices with suppliers
Communicating with other departments
Helping with promotions and advertising campaigns
Producing sales projections
Education and Training Requirements:
A high school diploma or Put the acrnonym of GED here (GED) is a sufficient education for a merchandiser position. It's an entry-level position and doesn't require much experience to get started. Most employers offer short-term, on-site training so you can learn how to use their equipment and meet all the job requirements.
Here are the skills every merchandiser must possess to excel:
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Talking to others to convey information effectively.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Being aware of others' reactions and understanding why they react as they do.
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Managing one's own time and the time of others.
Adjusting actions in relation to others' actions.
Actively looking for ways to help people.
Understanding the implications of new information for both current and future problem-solving and decision-making.
Bringing others together and trying to reconcile differences.
Career Advancement: Promotion can be easily obtained for highly- skilled merchandisers. They can be promoted as senior merchandiser or store supervisor or manager. Merchandisers can also put up their own merchandising/retailing business.
Salary Information: In the Philippines, a merchandiser’s entry level salary ranges from P9,000 to P12,000 per month and may even go up to P15,000 per month for those highly-trained and experienced. Overseas such as in the U.S. and Canada, the average monthly salary for a merchandiser in a hotel is $1,960.
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