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Employment News

Gardenia to Open New Factory in Cebu City


Date Posted: Sep 23, 2010

One of the largest bread manufacturers in the Philippines, Gardenia Bakeries is set to invest P100 million- factory in Cebu that would make it the largest bread factory in the Visayas region.

 

According to Gardenia president Simplicio Umali, Jr., Gardenia’s plan to expand operation is due to the growing demands of bread in the market and for faster distribution of their products in the Visayas.

 

“We’ve decided to establish a plant in Cebu in order to directly service clients in the Visayas. Currently, Gardenia products are only available in some provinces through cargo delivery,” Umali says.

 

Umali added that the Cebu plant is expected to produce 2,000 loaves per hour or a daily capacity of nearly 50,000 loaves. About 3,000-square meter factory can be expanded by another 3,500 square meters. The company will also initially hire 100 workers.

 

“We are here for the long haul,” he said, adding that they would likely to expand to 4,000 loaves of bread per hour depending on market demand.

Umali said if the Cebu plant runs successfully, they will further expand with a similar plant in Davao in two years time. The main Gardenia factory is located in Laguna.

“With the factory, we aim to be the market leader in bread for Cebu,” Umali said. He added that the Cebu plant will also serve the bread requirements of Bohol, Cagayan de Oro, Malaybalay, Butuan and Iligan, noting that robust demand in the Visayas and Mindanao pushed the firm to rapidly embark in the Cebu plant.

 

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