San Miguel Brewery Inc. is expanding its unit by building and developing worth P4 billion 5 new facilities in different key provinces in the country. The said move also expected to create thousand of jobs to people in the desired area of expansion.
San Miguel Brewery chairman Ramon Ang said they would put up plants in Santa Rosa, Laguna, Bicol, Cagayan de Oro and Ilocos Norte to improve flexibility en terms of logistics.
The expansion and developments is set to be completed in the next 5 years while the Sta. Rosa, Laguna plant is set to start operations early next year which will have a capacity of 22 million cases per year.
San Miguel Brewery president Robert Huang added, "With our growing volumes and efforts to expand the market, nine out of 10 Filipino beer drinkers consume San Miguel Beer brands. The demand for our products has been so great that in the next few months, we will be breaking ground for our satellite bottling plant in Sta. Rosa, Laguna."
"This year, we will concentrate on programs to increase beer consumption and the visibility of our brands. These we will pursue through enhanced trade promotions, occasion-creating activities, merchandising initiatives and moderate pricing strategy, among others," Huang added.
At present, San Miguel Brewery has bottling plants in Pampanga, Metro Manila, Bacolod, Davao and Cebu, which are also sites for the brewing plants. San Miguel currently has brewing capacity of 17 million hectoliters but consumption is only about 14-15 million hectoliters.
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