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US Footwear Store To Open in the Philippines

Date Posted: Jan 4, 2010

 
 

Top American footwear store, Payless ShoeSource is set to open seven shops in the Philippines next year.


The new investor in the country will not only bring quality products but also an opportunity for Filipinos.


“The expansion in the Philippines marks the next stage of the group’s international growth, which will also expand the number of stores it operates in the Middle east and open in Russia next year,” said chief executive officer Mathew Rubel of Collective Brands Inc., owner of Payless ShoeSource.


Rubel added that one of the reasons that they chose Philippines is the Filipinos “high footwear consumption.”


“When we look at the consumer in that marketplace, and we look at the competitive set, we don’t believe that anybody is delivering style, price and quality, and so we believe that there’s a unique opportunity for this to be a material business,” Rubel said.


Payless ShoeSource will be supported by its local partner Store Specialist which manage 72 brands and 340 stores in the country including famous brands like Gucci group, NV and Zara.


Rubel continued that the Philippine market might support as many as 80 stores. Aside from the Philippines the shoe store is also looking forward to expand in other emerging countries in Asia.

 

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